Nigeria’s sports betting industry has seen remarkable growth and become an essential part of the country’s economy. Multiple major companies have established themselves as leaders in this industry by offering a wide range of betting options and services to millions of Nigerians.
We’ve done some research and prepared an overview of the biggest betting companies in Nigeria and highlighted the most important details about them, such as the number of employees, company ownership, annual revenue, and other relevant insights.
1. Bet9ja
Bet9ja is one of Nigeria’s oldest and most well-known bookmakers. They offer a wide range of betting options, such as sports betting, virtual racing, and casino games. Since its foundation, the company has experienced remarkable growth, becoming a go-to betting platform for Nigerian bettors.
- Foundation Year: 2013
- Headquarters: Lagos, Nigeria
- Number of Employees: Approx. 1,001–5,000
- Ownership of Bet9ja: Operated under KC Gaming Networks Limited; co-founded by Ayo Ojuroye (CEO) and Kunle Soname (Chairman)
- Annual revenue: $653.3 million
- Website: www.bet9ja.com
- Bet9ja on LinkedIn
Bet9ja is known for its competitive odds, appealing bonuses, and quick payouts. The company connects with its audience through its online platform and retail shops, meeting the needs of Nigerian bettors. It also has a strong presence in major football sponsorships, which makes it one of the most trusted brands in the industry.
2. Surebet247
Surebet247 is a leading e-commerce business in Nigeria’s betting and gaming sector. They provide their services via online, mobile, and retail platforms. The company has consistently expanded its services, prioritizing customer satisfaction.
- Foundation Year: 2011
- Headquarters: Lagos, Nigeria
- Number of Employees: Approx. 501–1,000
- Ownership of Surebet247: Co-founded by Sheriff Olaniyan (CEO) and Badmos Olasupo
- Annual revenue: $109.1 Million
- Website: www.surebet247.com
- Surebet247 on LinkedIn
Surebet247 has grown significantly since it started, providing a strong presence across Nigeria and offering a wide range of betting choices for its users. With numerous retail locations and a user-friendly online platform, it has quickly become a popular choice among Nigerian bettors.
3. Betway
Betway is a global online gaming company that has made a notable impact in Nigeria. They provide various betting and gambling products, such as sportsbooks and online casinos. The brand is recognized for its innovative betting solutions, as well as new promotions and features to enhance the user experience.
- Foundation Year: 2006
- Headquarters: Gżira, Malta
- Number of Employees: Approx. 201–500 (for Nigerian division only)
- Ownership of Betway: Owned by Super Group; Anthony Werkman (CEO)
- Annual revenue: $1.5 billion (Super Group)
- Website: www.betway.com.ng
- Betway on LinkedIn
The company is licensed by the Lagos State Lotteries Board, which guarantees that it follows local laws. Additionally, Betway supports various sports teams and events, which helped to improve its reputation in the Nigerian market.
4. NairaBET
NairaBET is one of the first sports betting companies in Nigeria, offering a range of online and offline betting services. It has remained relevant in the highly competitive market by constantly enhancing its services.
- Foundation Year: 2009
- Headquarters: Lekki, Nigeria
- Number of Employees: Approx. 1,000–5,000
- Ownership of NairaBet: Akin Alabi and Damilare Alabi
- Annual revenue: $14 Million
- Website: www.nairabet.com
- NairaBet on LinkedIn
NairaBET is a key player in Nigeria’s sports betting market. It is known for its extensive retail network and easy-to-navigate online platform, which offers a range of betting choices, from sports betting to virtual games. NairaBET has built a strong customer base by focusing on accessibility and convenience.
5. BetKing
BetKing is a sports betting platform based in Nigeria, delivering online services across the country and offering agency services in certain states. The company has made impressive progress in ensuring a top-notch betting experience for its customers.
- Foundation Year: 2018
- Headquarters: Lagos, Nigeria
- Number of Employees: Approx. 201–500
- Ownership of Betking: Byron Petzer (CEO)
- Annual revenue: $8 Million
- Website: www.betking.com
- Betking on LinkedIn
BetKing offers various betting options, including sports betting on football, basketball, tennis, and other sports, as well as virtual games. The company has quickly expanded its presence, becoming a significant player in Nigeria’s betting market. The BetKing platform is designed to ensure smooth betting experiences, and it is particularly popular among football fans.
6. SportyBet
SportyBet is another big name in Nigeria’s betting scene, featuring a wide range of sports markets and live betting features.
- Foundation Year: 2013
- Headquarters: London, UK
- Number of Employees: Approx. 501–1,000 employees
- Ownership: Sudeep Dalamal Ramnani (CEO)
- Annual revenue: $6.3 Million
- Website: www.sportybet.com/ng/
This betting company is popular for its fast payouts, user-friendly interface, and competitive odds. Plus, the platform offers a mobile-friendly experience, which makes it a go-to choice for bettors who like to place bets on the go. SportyBet also has partnerships with international football clubs, boosting its reputation in the industry.
Conclusion
The sports betting scene in Nigeria is flourishing, with a bunch of key players at the forefront, offering a wide range of betting options. These companies have made a name for themselves by focusing on innovation, keeping customers happy, and sticking to regulations. Some of the top names you’ll hear are Bet9ja, Surebet247, Betway, NairaBET, BetKing, and SportyBet, each offering unique features and bringing something special to Nigerian bettors.
