The iGaming and sports betting industry in Africa is focused on innovation, responsible gambling and inclusion. As such, it employs numerous technologies which have contributed to the growth of the industry in recent years. For example, platforms like paripesa africa https://paripesa.ke/ employ technology like mobile apps, advanced security, and so on, making it appealing to users. If you would like to learn more about the role of technology in changing the African betting market, then keep reading this article.
Current Market Landscape
In Africa, the gambling industry rakes in over $6.10 billion in 2023, and over 35 million active users participating in one form of gambling or the other. This same research projected the market to reach a valuation of up to $11.27 billion from 2024-2032 with an estimated CAGR of 7.06%. The key contributors to this growth include South Africa, Kenya, Nigeria, and so on.
Among these different countries, Kenya contributes the most to the growth of the industry followed by South Africa. And when it comes to gambling in Africa, sports betting is the most prominent form. It is loved by gamblers for its alignment and accessibility with Africa’s sports fervor, particularly football.
How Technology Is Reshaping the Betting Industry in Africa in 2025?
Like any other industry, technology plays a key role in the gambling industry, particularly when it comes to improving players’ experiences. You might be wondering what technologies we are talking about. Well, some of them are what you may have interacted with, while others may be just what you have been hearing about. Whatever the case, here are some key technologies reshaping the betting industry in Africa.
The Use of Artificial Intelligence
Artificial intelligence has been the highlight of the 21st century and for good reason. While Africa is still in its early stage of adoption of artificial intelligence, the results have been massive. Gambling platforms use AI algorithms to offer personalized recommendations to players based on their previous bets and player preferences. Also, operators use it to provide a 24/7 live support to its users making them more efficient in providing customer support.
Blockchain Technology
Blockchain technology is another innovation that has revolutionized the gambling industry. Blockchain technology is best known in the gambling industry for its support of cryptocurrencies. For cryptocurrencies, the blockchain serves as a distributed ledger that stores transactions in a secure, transparent and tamper-proof manner by storing it in blocks. There are four main types of blockchain technology:
- Public Blockchains
- Private Blockchains
- Hybrid Blockchains
- Consortium Blockchains
Note that most of the cryptocurrencies that African gambling platforms accept run on the public blockchain technology such as Bitcoin, Ethereum, Litecoin, Solana, and so on.
Mobile-Optimized Platforms and Application
Another role technology plays in the Africa betting industry is how operators make their platforms mobile-optimized. These platforms make it easy for users to easily access the platform across any mobile devices such as tablets and smartphones. Furthermore, some operators have a native mobile app. These apps are available on Android and iOS devices depending on the operator thereby offering bettors with a more intuitive experience.
Conclusion
Technology has been the force pushing the development of many industries, the gambling industry inclusive. The technologies mentioned in this article are only the tips of the iceberg. There are even more sophisticated technologies that will redefine the future of the betting industry in Africa such as augmented reality and virtual reality.
